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Finance |
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developing the student’s ability to read, understand, and use corporate financial statements as a generalist. |
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preparation of cost and management data for planning, decision-making and control |
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examining the implications and consequences of long-term financial decisions having a vital bearing on the growth of business enterprises |
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broadening the approach to long term strategic thinking and policy framework on financial issues |
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Economics |
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introducing the basic concepts, theories and tools of microeconomic and macroeconomic analysis which impact upon the business decision-making process |
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understanding of economic principles as they are applied to decision-making about production costs, pricing, profits and risk taking in an environment of competition |
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Marketing |
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provide the fundamental knowledge and conceptual framework related to marketing |
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understand and appreciate basic marketing principles relevant to business-to-consumer (B2C) and business-to-business (B2B) marketing situations |
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introducing the substantive and procedural aspects of marketing management |
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analysing the various stages of the product life cycle |
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formulating, implementing, and controlling marketing strategies |
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Strategic Management |
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integrating framework within which students can apply the concepts and tools learned in other modules |
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exploring strategic topics such as diversification, synergy, mergers and acquisitions, and globalisation |
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providing an opportunity to learn how to understand the basic process in analysing real business cases |
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understanding the sophisticated and systematic analytical process for the competitive forces in business systems |
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Human Resource Management |
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understanding of issues that aid and inhibit the ways in which people work in any organisation |
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examination of the attitudes and behaviours of individuals in organisational settings |
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creating and administering the human resource programme |
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acquiring of knowledge and frameworks required to view, participate and monitor the HRM function from a strategic perspective |
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International Business |
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coordinating the firm’s activities across nations |
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adapting the firm’s product to the different cultures and social trends prevalent in different countries |
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examining the cultural, social, economic and legal issues in cross-border trading |
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providing manages with skills they need to complete in today’s multicultural market place |
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presenting global trends, impact of cultural differences, key business skills when working with different cultures and success factors |
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Business Ethics |
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raising levels of awareness about ethical and value based issues at work |
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sensitising managers to ethical implications of some actions that are likely to encounter in business administration and management particularly in a complex, dynamic global environment |
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Information Management |
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interpreting and using information, both qualitative and quantitative, to make business decisions |
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analysing the role of statistical analysis in supporting business decision making. |
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